3D ANIMATION
Shot 1: Robotex - keyframe animation including robots and dragons, camera layout.
Shot 2: Malcolm character - acting animation.
Shot 3 & 4: Robotex - keyframe animation including robots and camera layout.
Shot 5 : Koriyo - keyframe animation and camera
Shot 6 : Motion capture - responsible for Skeleton setup and characterization for alien rig motion capture clean up.
3D Animation: What the Doctor Ordered
ReplyDelete2017 saw the value of the global animation market rise to $254 billion. It has, however, become evident that the rise was but the beginning. This is largely because of the fact that animation has made its presence felt in the field of marketing.
How To Make Your 3D Animation Look Amazing In 9 Days
When many people believe 3D animation, they think entertainment. This is largely because of its capability to arouse emotion and captivate. In the recent past, however, 3D animation is increasingly being utilized to show off products.
That raises the question, "Is 3D product animation worth all the hype?
Well, Quite Effective!
This is best illustrated by brands such as Gillette and the beloved Apple. Take a look at the Gillette ads and you'll realize that a simple animation transformed a lowly shave into an adventure. The big gain for the brand name is the perception the animation creates. Gillette sets itself apart from its rivals by taking this new approach to marketing. The benefit is that excellent animation is typically deemed to be proof of a great product. Use 3D product animation and join the ever growing list of companies that are dominating their niches.
The benefits of 3D animation- as a marketing tool- can be summed up in three primary points:
1.Profit Minded Prototyping: Releasing a prototype to the market is a really expensive affair. To be fair, they do the job but, what if there was a more affordable alternative? Well, now there is. 3D product animation can be utilized to design a virtual prototype and expose it to the market. This way, you have the feedback synonymous with prototypes without the expense.
2.First Impressions last Forever: The most exciting items rarely look the part. Just imagine a Gillette ad without the animation. How boring would that have been?
With 3D product animation, however, a boring product is transformed into an adventure of cinematic proportions. In the online world, any product gets exciting with some 360-degree turns and just the right amount of special effects. When done right, animation will endear your brand to the relevant niche.
Apple's iPhone X is a great example of this phenomenon. Its advertising relied greatly on 3D models. Other brands that have utilized 3D product animations effectively are Samsung, Microsoft, and Huawei. Now you know why they take over their respective niches.
3.Money Talks: 3D product animation helps save money. The 3D model can even be utilized to determine glitches in an unfinished product. Designers can change the product after evaluating its model without physical prototyping.
On top of that, animation is a really cost-effective marketing system. Just look at the popularity of 3D modelling rigs and Virtual Reality equipment to get a feel of how hungry the world is for 3D.
In conclusion, your product has a lot to gain from 3D technologies. They add mystique, suspense, and glamor to products. Animation also provides the brand legitimacy as a modern oriented company. You will be amazed to know just how many good products fail to sell due to how they introduced themselves to the market.
Don't add to that sad statistic. Abandon generic advertising methods. Turn your advertisement into a 3D tale featuring your product as the elegant and irresistible hero. Everybody loves those, or don't you?